This Is Not A Brand - The Essential Guide To How Branding Works
I've often found myself explaining the subject of branding and the importance of knowing the difference between a brand and a logo/identity. It’s surprising how often it comes up.
So I created a quick walkthrough to outline the main components and help you get to grips with how and why a brand works. It has has been viewed literally by millions of industry professionals from many different backgrounds to rave reviews.
For the price of a pint or a triple-shot caramel crunch foam-swirled pumpkin spice mocha floppacino, you can now own 2024’s most viewed LinkedIn post and get free exclusive updates. For life! Forever! For free! For life! For free!
Some Reviews:
"Very helpful and easily laid out. It reminds of the Mindvalley course Jeffrey Pearlman had on brand essence which you’ve done an amazing job articulating. Congratulations."
- Alessandro Sciaraffa
“This is so rad for many reasons.”
- EVELIO MATTOS
Well done Kevin Russell. Nailed it!!!
- Carl P
“An amazing post that truly left a lasting impression.”
- Akshay Sahatooah
“Kevin Russell, your work and perspective are outstanding. I haven't come across a post like yours in a long time.”
- Akshay Sahatooah
“Well said and beautifully illustrated 🙌”
- Alexandra Irja Howard, MBA
“This representation is remarkable and breath-taking explanation! How the brand makes people feel and the ways it uses to connect with them makes them standout form the rest.”
- Inking Studio
“Flippin love this!”
- Clair Roberts
“This is truly amazing, more people need to think about brand building like this.”
- Ishpinder Kaur Mankoo
“Simply... beautiful... or beautifully simple? This clever guide to what makes a brand.”
- Tracey Regis
“So much to like about this post 👏 Succinct - a micro-masterclass!”
- Trevor Young
“This is truly amazing, more people need to think about brand building like this.”
- Ishpinder Kaur Mankoo
“An absolutely and immaculately presented post that completely makes me FEEL - not just comprehend - every detail that you have shown through the imagery. ✨️❤️ As I was reading I could feel how some brands have made me feel both positively and negatively.... 🙏🏻✨️”
- Kripa S.
“Well done!!! No really......well done!!!”
- Colleen Madsen
“Love the deep dive and breakdown. Very nicely done!”
- Tabitha Seipel
“Very well articulated!”
- Nida Chauhan
“beautifully illustrated! Well done.”
- Saja Ahmad Mashal
“Best explanation of what really a brand is!!”
- Mandar N Kulkarni
“Beautiful artwork, in addition to being well stated!”
- Cozy Book Shoppe
“Awesome message. Nicely done.”
- Leland Nichols
“You’ve perfectly captured how a brand’s essence is woven through every interaction and experience. “
- How To Leverage Personal Brand
A 23 page summary of how branding works. It's a quick but inspiring read. That will give you a head start when it comes to branding a product or service.